Lara Stone for Louis Vuitton Spring/Summer 2010 Ad Campaign

As announced some time ago, is the beautiful super-model Lara Stone to take the place pop icon Madonna for the new spring-summer 2010 advertising campaign for Louis Vuitton. The photos taken by Steven Meisel depict the model in a very bucolic setting, surrounded by greenery, flowers and white doves. A magical and sensual inspirations for collection by New Age spirit and Peace & Love.via

“After our successful collaboration with Madonna, we are very happy to be working once again with Steven Meisel on the Louis Vuitton Spring/Summer 2010 fashion campaign,” says Artistic Director Marc Jacobs. “Because the collection loosely took its cues from the idea of the New Age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love. To model the clothes, we wanted a modern, iconic, sexy beauty… It had to be Lara Stone.”